Graphic Design Cost Details
How Much Does It Cost To Hire a Graphic Designer in Singapore?
No branding is complete without having proper graphics and visuals in place. Not every brand owner has the skill to come up with ideas and put them into an appealing visual format. Graphic designing is a skilled art, and only professional graphic designers can do justice to your concept.
There are a plethora of graphic designing agencies in Singapore. From creative typography to appealing illustration to realistic photography, graphic designers can create a range of visual communication formats. All these services, however, come at a price, which varies depending on the requirements of your project. We recommend that you weigh the cost of different companies before hiring one.
The average cost for hiring a graphic designer in Singapore is $45 per hour. The cost of hiring a graphic designer will vary based on project requirements, types of designs, size of the project, and overall effort involved in the project. No branding is complete without having proper graphics and visuals in place. Not every brand owner has the skill to come up with ideas and put them into an appealing visual format. Graphic designing is a skilled art, and only professional graphic designers can do justice to your concept.
1) What kind of products do involve graphic design?
To some extent, all products involve graphic design. The most popular products using the graphic design are T-shirt and Signage. The cost of graphic designing in Singapore ranges between $20 and $150 per hour, depending on the size and requirements of your project. Here’s an overview of various costs involved in graphic designing:
1.1) T-shirt design
T-shirt design involves the creation of different imageries that is printed on t-shirts. It can represent an organization, a brand or a cause. The average cost of t-shirt designing falls in the range of $25 and $90.
1.2) Signage design
Signage designing involves the creation of signs for businesses and shops and installing them in appropriate public spaces. The average cost of designing signs vary between $30 and $150. Designing digital signs, however, can add a little more to this figure owing to the use of different software tools in the process.
1.3) Logo design
A logo is an important element of a brand because it acts as an identity that helps consumers distinguish between different brands. Every business needs a logo to set itself apart from its competitors. The average price of logo design in Singapore ranges between $60-$140.
1.4) Stationery and business cards
One good way of promoting a business is by giving away stationery and business cards with the company logo it. The average price of such designing services ranges between $25-$55. This price involves the cost of designing stationery and business cards along with manufacturing and printing charges.
Illustrations may include anything that the graphic designer has to make from a grass root level. Illustrations are widely used in picture books, infographics, and promotional collaterals. The average cost of designing illustrations usually fall between $60-$130.
Brochures and flyers require the designer to collate different images and write a copy for creating a detailed information package. The average cost of designing brochures, flyers, and catalogs ranges between $65-$105.
1.7) Website design
Website graphics are different from printed graphics in the sense that the latter would be used privately or commercially online. The average cost of designing any digital collateral for websites ranges between $150-$190.
1.8) CD/DVD and book covers
Designing media and book covers involves the creation of appealing typography and images. The average cost of getting the book and CD/DVD covers designed ranges between $35-$75.
2) How to save money on hiring a graphic designer?
More often than not, companies and brands require visual communication materials for promotional purposes. They need to design graphics and visuals that would communicate their message to their audience in the best way possible. This requires some degree of branding knowledge and immense creative thinking for translating ideas into appealing visuals.
Hiring a graphic designer, whether on a full-time or freelance basis, can involve some costs. You can, however, cut down these costs by following the tips below:
2.1) Know your project and needs
Before you plunge into designing, you should analyze the requirements of your project properly. Different graphics and visuals serve different purposes, and you don’t require all of them in your kitty.
You should choose the collateral carefully so that you don’t land up investing in materials that your brand doesn’t require. Investing in designing collaterals that actually matter would cut down your cost considerably.
2.2) Choose the media carefully
The media for which you are designing your visuals is also an important factor influencing graphic designing costs. The size of your design will change according to the media you choose.
Depending on your brand’s needs, you can go for either mobile or out-of-home advertising formats. The costs of both these formats have a huge difference. Hence you should choose your advertising media carefully in order to get the job done without breaking your bank account.
2.3) Try writing the copy yourself
Specialized marketing agencies provide copywriting along with graphic designing services. That’s a good deal because you get help with both words and colors while creating your promotional collateral. But that could cost you a little more.
If you wish to save money, why don’t you try handwriting the copy yourself? It can save you the copywriting cost. You can ask the graphic designer to focus on images and colors. You should try giving a few samples of your copy to the graphic designer so that he/she can keep the message in mind while designing the collateral.