Pentahotels is an international lifestyle hotel brand, and a member of Rosewood Hotel Group, the Hong Kong-based international hotel management company.

Operating properties in 7 markets across Europe and Asia, the brand was established in 1971 as Penta Hotels as a joint venture between Lufthansa, Swissair, Alitalia, British Overseas Airways Corporation (predecessors of British Airways), and British European Airlines. The brand joined Rosewood Hotel Group (formerly New World Hospitality) in 2006, and launched its repositioning in 2017 amidst stated plans for global expansion.